Google Adsense Category Filtering for Indian Publishers - How to Use it

In April, the adsense team gave us a sneak peek into category filtering, a new feature they been developing to give publishers more control over their ads. Google adsense announced that they’re extending the beta to publishers in a number of English-speaking countries including, but not limited to, Australia, Canada, India, Ireland, the U.K., and the U.S. Incase you are not a adsense publisher read how to get approved by adsense.

Adsense Category Filtering

As a reminder, category filtering lets you prevent ads from up to 5 specific categories such as religion, politics, and dating from appearing on your pages. Your filters will be applied to ads in English, regardless of how they’re targeted.

In addition, you’ll be able to see the percentage that each category contributes to your earnings, which can help you understand any revenue impact you might notice as a result of filtering.
Based on feedback from our initial beta testers, we’ve also made a few improvements to the feature:

• Adsense impression impact: To give you a better sense of how many ads you’d be filtering, we’ve now added an extra column to show you the percentage of ad impressions on your pages which fall into each category.
• More accurate percentages: Ad impression and earnings percentages are now calculated based on impressions from the previous 30 days instead of three. This extended time frame should provide a more accurate picture of the types of ads you’re receiving and how much revenue they’re contributing.
• Category descriptions: We’ve added details about each category directly within your account to help you understand the types of ads that may fall into each.

Source

How to Use Adsense Category Filtering

• Go to your Adsense Account
• Click AdSense Setup > Ad Review Center

Using - Look at the screenshot above. It shows Recent Earnings(The percentage of total earnings recently generated by ads in this category.) and the Recent Ad Impressions(The percentage of total ad impressions recently generated by ads in this category.)

Clearly you can see for my blog Politics and D & Supp. have generated impressions but didn’t produce any earnings. This is because the people visiting my blog are not interested on those ads. (Also See Adsense Placement in Blogs for Maximum CTR)

So its better to remove those ads which give you no earning as they might be replaced with some niche ad in your adslot which might be related enough to make you some adsense money. (Also See Optimizing Adsense for Increasing Earnings)

Also See : Get Emails when your Blue Dart Adsense Shipments are Dispatched