
I decided to gather some of the best tips or rules for use and optimization of Adsense. Some are the result of all tests and optimizations I made in my blog for almost a year. Others are the result of posts I read on other blogs. Some techniques have been confirmed or even suggested by the Adsense support team itself.Essential Tips & Tactics to Improve & Optimize Adsense Ads
1. If you do not have Adsense account established, wait for the first site to bring you content enough to be adopted
2. The terms of use are the same Adsense account to view. Not being aware of the rules is not an excuse for being banned. We also have make sure to know frequent updates to the terms of use as happened recently with the positioning of images beside blocks of ads. Don’t Fall Prey into scams to generate clicks or traffic. Google has automatic detection mechanisms that generate alerts in such cases and can be checked manually.
3. There is no rule of thumb that apply to any site or any type of niche. The best result of tests on different placements, colors and formats. One of the keys to success is to test … test … test …
4. 95% of information that can learn about Adsense optimization is available free on the Internet. It is not worth spending money on books or ebooks. Use the new features offered by Adsense integrated in to the resources section
5. Follow Other Blogs of the Same Niche - See what other successful bloggers are placing their ads on their blog. There is a lot to learn about format and link colours.
6. Traffic is the key to success! Much good that is a niche market, if the traffic a site is small, the gains will never be great. Investing in real traffic and have users who come from various sources, especially from search engines is crucial.
7. The better the relevance of content to the advertiser and the quality vs. quantity of text, the better the value of each click. It is worth investing in good content pages, although they are visited less often. If pages with visits from search engines, the better the result.
8. Ads that appear first in the code tend to have a higher value. On the other hand should always be placed ads in the visible part of the site when it opens (above the fold). The CTR should be more of these. Use the section targeting to focus on specific content.
9. In the end of blog posts or news articles, putting a block of 336 × 280 or similar works very well . These convert very well because they usually display relevant ads, and when you demand more information about what you just read, tends to continue your search in the contextual advertising available.
10. Colors - the ads should wear the color scheme of the site. Usually work best when the color of links = the same color used in sitelinks. Although usually assumed that the blue used in the default links of any page may work better. The use of color will depend on the integration or not the site design. Do not use the standard templates of Adsense. These are widely used and will result in a lower CTR, Ad-blindness.
11. Blending - use the same color for the border and background of the ad. To better integrate these must be equal to the background of the page where they are placed. When the ad is then mixed with the text should not have visible border or the background has to be distinguished from the rest area of the page. Ads can not be part of a more prominent site. Can not take ad-blindness

12. You can use the Feature that switches between up to
4 different color schemes(see right). The change could take place only in the color of the link and it works very well. Its use may be interesting in forums or on sites where users spend much time online and are frequent visitors.
13. With the new rules to avoid accidental clicks, it is interesting to give more emphasis to the color of the url of the ad. Result in greater awareness and a tendency to increase the CTR.

14. The larger formats tend to convert better, eg 336 × 280. They also occupy more space and sometimes the ads smaller, but well integrated into the design or to better position are more profitable.
15. The larger formats should be enabled whenever possible to display text ads and image. The competition for space will increase and the variety of ads, too. Rectangle Blocks makes the best out of promotional videos & images. Video ads have a higher value.
16. The link units are to have a format in mind and it consumes little space. Since you can have 3 of these blocks may be more important to their use. They have the disadvantages that it takes two clicks to convert a first in a keyword and following one of the ads that appear and you can not customize the colors of the page where the ads appear.
17. Adsense for search not normally makes well daily. However using this format we always add a great feature that properly optimized and results in a better integrated experience for users of the site. It can also be used to help understand what users look at our site through the reporting functionality available.
18. The use of custom channels and url should be used for a proper understanding of CTR and eCPM for each ad. In large sites prefer to use criteria for the sections of the site. In blogs use the criteria in accordance with the placement or format of the block. You can use up to 5 criteria for each ad, however I like to use only one not to confuse the analysis in the reports.
19. You must think in advance of a site or design a theme for a blog for opportunities that will have to integrate the blocks of ads (adsense on blogs). The dimensions of the banners are more common to see color. Why have a column of 140 pixels wide where 160 pixels block Adsense are available ?
20. Well, this place has been blank for comments and suggestion from you.